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NPR's API Strategy for Creating Flexible Content Across Platforms
- 2. “ From NPR News in Washington..” –Jack Speer et al
- 3. “ From NPR News in Washington..” –Jack Speer et al X 35M / Week X 784
- 7. So Why Should YOU Care about Flexible Content? Three Reasons…
- 8. 1) It’s Worked Well For Us… NPR News iPhone app NPR News Android app Relaunched NPR mobile site NPR iPad app NPR Music iPhone app API launched in 2008 NPR Music Remix NPR Blogs Made API Friendly Facebook Integration Player 2.0 Homepage Improvements Story Page Improvements
- 9. #2) Getting Found is Getting Harder.. 0 - 50 > 1,000,000,000 > 800,000
- 10. #3) …and Everybody Else Is Doing It. … and Thousands More
- 12. Good Tools Good People … Flexible Content
- 21. The Life of a (FLEXIBLE) Story at NPR 1 2 3 4 CMS API Presentation Layers
- 22. 1: NPR CMS
- 23. 2: NPR API
- 24. 3: API Presentation Layers (or other Apps)
- 25. 4: Examples of Presentation Layers
- 26. iPhone App Android App Mobile Site
- 29. The Life of a (FLEXIBLE) Story at NPR 1 2 3 4 CMS API Presentation Layers
- 30. System Architecture Supporting COPE (2008)
- 31. System Architecture Supporting COPE
- 32. System Architecture Supporting COPE Java JSP Struts
- 33. System Architecture Supporting COPE R / W MySQL
- 34. System Architecture Supporting COPE R / O MySQL Cluster NoSQL-like XML Repository
- 35. System Architecture Supporting COPE PHP5 SimpleXML PHP5
- 37. WBUR.org
- 38. Connecticut Public Broadcasting Photos Courtesy Derik Elis, CBTV NPR API CPTV’s Drupal Based CMS Website
- 39. So What did We Learn….
- 40. #1 Flexible Content is Design Agnostic Home Page Design Pre-API Launch Home Page Design Post-API Launch
- 42. “ From Washington DC… this is NPR”
- 45. #2 Content & Technology Are Inextricably Linked Good Tools Good People … Flexible Content
- 50. A thousand words of COPE
- 57. #3 Team structure based on Tech/Content link
- 58. #3 Team structure should recognize Tech/Content link Good Tools Good People … Flexible Content
- 60. “ I had to actually purchase a book to learn the API and write the client.” Shawn Fanning of Napster Fame on MS API #4 …. Its an investment
- 61. #4 Its an investment … Figuring it out… US Election Related Traffic Bumps
- 62. … Not Magic, but Does Allow Cool Things
- 63. HTML5 Version of NPR.org (npr.org/tablet)
- 64. #5 It Does Drive the Business Forward Launch Expectations: Improvements to development efficiencies for NPR.org Some sophisticated stations will use the API Partner integration will be easier The public will do amazing things with the API Actual Results: NPR dramatically improved development efficiencies NPR’s mobile strategy took off Some sophisticated stations have used the API Partner integration has been easier API has facilitated business development opportunities The public has done some interesting things
- 65. NPR Addict iPhone App
- 66. #5 It Does Drive the Business Forward Launch Expectations: Improvements to development efficiencies for NPR.org Some sophisticated stations will use the API Partner integration will be easier The public will do amazing things with the API Actual Results: NPR dramatically improved development efficiencies NPR’s mobile strategy took off Some sophisticated stations have used the API Partner integration has been easier API has facilitated business development opportunities The public has done some interesting things Actual Results: NPR dramatically improved development efficiencies NPR’s mobile strategy took off Some sophisticated stations have used the API Partner integration has been easier API has facilitated business development opportunities The public has done some interesting things We’ve been able to do amazing things with the public
- 67. Paid Dev Public Dev $$$
- 68. #5 It Does Drive the Business Forward Feb 2011: Over 2 Billion Stories Served by API
- 69. #7 People are interested in Examples more than Documentation
- 70. #8 You will eat your own dog food
- 71. #9 Our Architecture (2008) Struggled with Change
- 72. The New Architecture of COPE
- 73. The New Architecture of COPE
- 74. The New Architecture of COPE
- 75. The New Architecture of COPE
- 76. The New Architecture of COPE
- 77. The New Architecture of COPE
- 78. The New Architecture of COPE
Editor's Notes
- Android 120K Apple 250K RIM 7K Get Jar 68K Handango 190K PocketGear 140K