The document discusses 4 ways that a new business can use the internet to find clients. It recommends: 1) Creating a website to promote the business in a cost-effective way. 2) Starting a blog to establish expertise and attract visitors. 3) Leveraging social networks that the business already has a presence in. 4) Using Google AdWords to target potential clients through advertising. The document provides tips for each strategy to help startups effectively use digital tools.
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How Internet Can
Boost Your
Startup Business!
By Nico Julius, WordPressNinja.Com
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About me
Hi, I’m Nico!
I’m a php-mysql developer, blogger &
WordPress lover, working and living in
Brussels, Belgium
You can contact me at:
Twitter @nicojulius
Web WordPressNinja.Com
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Introduction
Starting a business is not easy. One of the most important questions is “where or
how am I going to find clients?”. If you already have experience or an existing
network, it’s possible to use that network to find clients.
But if you, like most of us, have to start from zero, this can be a hard nut to crack. In
this presentation I’m going to explain how you can use internet / digital media as an
advantage to find new clients:
1. Create your own web site
2. Start blogging!
3. Make use of social networking
4. Google Adsense
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Create Your Own Web Site
1
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1. Create your own web site
> It can be expensive to let someone create your web site
> You can create your own web site:
+ This will save you a lot of money
+ There is a lot of information on the internet
+ Buying a commercial theme is much cheaper then creating your own
+ Software like WordPress, Joomla, Concreate5, Drupal is open source
- It takes some time to learn it
- You need some creativity
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Start Blogging!
2
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2. Start blogging!
+ First of all, blogging can attract a lot of visitors!
+ You have the ability to promote yourself as an expert
+ It’s easy to start blogging (Blogger, WordPress.com)
+ It creates trust for your readers / future clients
+ You can integrate it in your web site
- It takes some time to write good articles
- You have to maintain your blog
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2. Start blogging... How?
> To get good results, start your blog months BEFORE your business
> Make it look professional and stay positive
> Publish between 10 and 20 articles when you launch it
> Write about the products / services you’ll deliver with your business
> When you start your business, promote it on your blog!
> Some of your readers will turn into clients
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Make Use of
3
Social Networking
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3. Make use of social networking
Start promoting your services in your existing networks!
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Google AdWords
4
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4. Google AdWords
> Attract a lot of clients!
> Show your ads only to people who are interested
> A great way to put a a certain product or service in the picture
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More Info
i
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i. More info:
Read the full article on:
http://www.wordpressninja.com/2011/10/how-internet-can-boost-your-
startup-business/
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Editor's Notes
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Honored to be here. Family of educators and remember those teachers/educators who had huge impact on me. Want to pay it forward.\n\nThis talk is both philosophical and practical approach to implementing a standard approach to the dynamic environments. \n\n
Almost every type of app except games\n\nClients:\n* VW\n* St. Jude\n* Warner Brothers\n* Accenture\n* stiQRd\n* multiple open source projects found on github.com\n\n
Almost every type of app except games\n\nClients:\n* VW\n* St. Jude\n* Warner Brothers\n* Accenture\n* stiQRd\n* multiple open source projects found on github.com\n\n
Almost every type of app except games\n\nClients:\n* VW\n* St. Jude\n* Warner Brothers\n* Accenture\n* stiQRd\n* multiple open source projects found on github.com\n\n
Almost every type of app except games\n\nClients:\n* VW\n* St. Jude\n* Warner Brothers\n* Accenture\n* stiQRd\n* multiple open source projects found on github.com\n\n
With these technological advancements, adoption has increased exponentially. Dr. Kelley showed us some examples.\n\nMobile devices have had the explosion due to the fact that technology has caught up to consumer demand. Simplicity and efficiencies. \n\nLaptops and pc have logistically limitations. \nForm factors\nArchaic input and output mechanisms (keyboards,mice,printers)\nAccessibility is beyond an after thought (visually, hearing impaired)\n\n\n
With these technological advancements, adoption has increased exponentially. Dr. Kelley showed us some examples.\n\nMobile devices have had the explosion due to the fact that technology has caught up to consumer demand. Simplicity and efficiencies. \n\nLaptops and pc have logistically limitations. \nForm factors\nArchaic input and output mechanisms (keyboards,mice,printers)\nAccessibility is beyond an after thought (visually, hearing impaired)\n\n\n
With these technological advancements, adoption has increased exponentially. Dr. Kelley showed us some examples.\n\nMobile devices have had the explosion due to the fact that technology has caught up to consumer demand. Simplicity and efficiencies. \n\nLaptops and pc have logistically limitations. \nForm factors\nArchaic input and output mechanisms (keyboards,mice,printers)\nAccessibility is beyond an after thought (visually, hearing impaired)\n\n\n
With these technological advancements, adoption has increased exponentially. Dr. Kelley showed us some examples.\n\nMobile devices have had the explosion due to the fact that technology has caught up to consumer demand. Simplicity and efficiencies. \n\nLaptops and pc have logistically limitations. \nForm factors\nArchaic input and output mechanisms (keyboards,mice,printers)\nAccessibility is beyond an after thought (visually, hearing impaired)\n\n\n
With these technological advancements, adoption has increased exponentially. Dr. Kelley showed us some examples.\n\nMobile devices have had the explosion due to the fact that technology has caught up to consumer demand. Simplicity and efficiencies. \n\nLaptops and pc have logistically limitations. \nForm factors\nArchaic input and output mechanisms (keyboards,mice,printers)\nAccessibility is beyond an after thought (visually, hearing impaired)\n\n\n
With these technological advancements, adoption has increased exponentially. Dr. Kelley showed us some examples.\n\nMobile devices have had the explosion due to the fact that technology has caught up to consumer demand. Simplicity and efficiencies. \n\nLaptops and pc have logistically limitations. \nForm factors\nArchaic input and output mechanisms (keyboards,mice,printers)\nAccessibility is beyond an after thought (visually, hearing impaired)\n\n\n
Don’t fight it like record industry did\n\nUsed as a collaborative tool, with the ability to integrate into curriculums, and, in some cases, even a cost-saving device.\n\n
Don’t fight it like record industry did\n\nUsed as a collaborative tool, with the ability to integrate into curriculums, and, in some cases, even a cost-saving device.\n\n
Don’t fight it like record industry did\n\nUsed as a collaborative tool, with the ability to integrate into curriculums, and, in some cases, even a cost-saving device.\n\n
Seton hall\nStanford\nIllinois university\nGeorge fox\nOklahoma Christian university\nUniversity of maryland\nDuke\nLong island university\nOklahoma state\nNW Kansas technical\nChicago state university\n
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*HR - what can and cannot be stored. remote wipe of information. liability. acceptable use policies. don’t assume that you can copy/paste your current internet usage policy\n
You have iOS developers, enterprise license account, designers and CIO approval, but still no app. \nYou have ZERO datasources.\nNo Dedicated web services team and DEAD in the water.\nHTML screen scraping is not a solution. It is amateur at best.\n\nNo suited for mobile consumption\n\n. \n
List of students/employees - may come from lawson, vax/vms system, SAP and “one off” database. Use server side technology to aggregate this information, cache it and standardize it\n\nNPR and Netflix.\n
List of students/employees - may come from lawson, vax/vms system, SAP and “one off” database. Use server side technology to aggregate this information, cache it and standardize it\n\nNPR and Netflix.\n
List of students/employees - may come from lawson, vax/vms system, SAP and “one off” database. Use server side technology to aggregate this information, cache it and standardize it\n\nNPR and Netflix.\n
List of students/employees - may come from lawson, vax/vms system, SAP and “one off” database. Use server side technology to aggregate this information, cache it and standardize it\n\nNPR and Netflix.\n
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Downtime: i.e. Fail wail, general maintenance \nAnalytics: i.e. &type=iphone&osver=4.0\nGeneral Security: i.e. xss, sql injection, standardize encryption technologies. Libraries between different devices (android, windows, ios) might be different.\nFormats: json,xml,soap (I hope not), html, binary plists and hybrids\n
Downtime: i.e. Fail wail, general maintenance \nAnalytics: i.e. &type=iphone&osver=4.0\nGeneral Security: i.e. xss, sql injection, standardize encryption technologies. Libraries between different devices (android, windows, ios) might be different.\nFormats: json,xml,soap (I hope not), html, binary plists and hybrids\n
Downtime: i.e. Fail wail, general maintenance \nAnalytics: i.e. &type=iphone&osver=4.0\nGeneral Security: i.e. xss, sql injection, standardize encryption technologies. Libraries between different devices (android, windows, ios) might be different.\nFormats: json,xml,soap (I hope not), html, binary plists and hybrids\n
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Why this is not efficient for large organizations...\n\nShouldn’t have to revision the app for model changes, downtime, notifications, warnings or api changes from datasources.\n\n*Facebook anyone!\n*PubMed\n\nHaving to coordinate code base changes for android and iOS aren’t maintainable. Plus can’t ensure that user’s will upgrade.\n\nShould save version updates for bug fixes, UI changes and major feature implementations\n\n\n
It's about the process not technology\nReason for this is because of differences between backend systems: sap Lawson exchange and other web services\n
It's about the process not technology\nReason for this is because of differences between backend systems: sap Lawson exchange and other web services\n
It's about the process not technology\nReason for this is because of differences between backend systems: sap Lawson exchange and other web services\n
It's about the process not technology\nReason for this is because of differences between backend systems: sap Lawson exchange and other web services\n
It's about the process not technology\nReason for this is because of differences between backend systems: sap Lawson exchange and other web services\n
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quick highlight of structure\n
Can you Java’s Reflection library for Android\n
Will post to github\nWill have more detailed dev. blog post\n
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mobile devices have allowed us to take back technology\n\nMobile devices have hit the reset button on decades of horrible UX and technology inefficiencies and people worldwide have resounded with extreme pleasure that they LOVE IT.\n\nApple, specifically, has made products that JUST WORK.\n\n