Concepts, strategies, and gotcha's that every marketer should be aware of from an iOS developers perspective. iOS is in high demand but is still new for most marketers and agencies. This presentation will help bridge that digital divide.
Don't just say you will have video? How is that video going to be served up? HUGE app file size which can't be downloaded over cell network or streaming. Must have backend system. Doesn't need to have everything and the kitchen sink
No differenet than developing for multiple browsers
"offline" utils are 2do apps, reading, cached content
44 is number of pixel height for most elements. pad/pen save LOTS of rework time. Easier to change pencil then byte code