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The Fine Print of iOS Development Concepts, strategies, and gotcha’s that every marketer should be aware of from an iOS developers perspective.
The Fine Print of iOS Development ,[object Object],[object Object],[object Object],[object Object]
Marketers Vs. Developers ,[object Object]
Marketers AND Developers ,[object Object]
Rethink, Don't Shrink ,[object Object],[object Object],[object Object]
Rethink, Don't Shrink ,[object Object]
Rethink, Don't Shrink ,[object Object],[object Object]
Have a Strategy Not Just a Sales Pitch ,[object Object]
Have a Strategy Not Just a Sales Pitch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile vs (and) Native ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile AND Native ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
iPad, iPhone, Universal, Oh My ,[object Object],[object Object],[object Object]
Mobile AND Native ,[object Object],[object Object],[object Object]
iPad Only Example ,[object Object]
iPhone Only Example ,[object Object]
Universal Example ,[object Object]
Not Rapid Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design Considerations
Design Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design Considerations ,[object Object],Tapbots -  http://goo.gl/hgKdj
Future Predictions ,[object Object]
Future Predictions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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The Fine Print of iOS Development

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Editor's Notes

  1. http://www.slideshare.net/mringlein/designing-iphone-ipad-apps http://www.slideshare.net/joshclark/tapworthy-designing-iphone-interfaces-for-delight-and-usability-3459041 http://stackoverflow.com/questions/209170/how-much-does-it-cost-to-develop-an-iphone-application http://osxdaily.com/2010/09/07/iphone-development-costs/ http://developerlife.com/theblog/?p=1510
  2. Don't just say you will have video?  How is that video going to be served up?  HUGE app file size which can't be downloaded over cell network or streaming. Must have backend system. Doesn't need to have everything and the kitchen sink
  3. No differenet than developing for multiple browsers
  4. "offline" utils are 2do apps, reading, cached content
  5. 44 is number of pixel height for most elements. pad/pen save LOTS of rework time. Easier to change pencil then byte code
  6. brightcove will benefit greatly the *tv market